McDonald’s Mystery: The Dark History and Forgotten Legacy Of Everyone’s Beloved Burger Joint
Ray’s Marketing Prowess
Recognizing the potential in McDonald’s, Ray realized that the brothers didn’t have a franchising agent and proposed to become one for them for a modest share of the profits. In 1955, Ray established the Franchise Realty Corporation, a precursor to McDonald’s Corporation, to expedite national expansion and enrich his own stake.
By year’s end, he’d made a savvy financial move—securing real estate ownership for future franchises. Ray’s business acumen and marketing prowess helped transform McDonald’s into an industry titan. Although he bought out the McDonald brothers in 1961, it was their blueprint that Ray ingeniously scaled to unparalleled heights.
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