McDonald’s Mystery: The Dark History and Forgotten Legacy Of Everyone’s Beloved Burger Joint
Hustling To Make It Big
Richard and Maurice initially headed to California with Hollywood dreams. Landing menial jobs at Columbia Movie Studios, they toiled on silent film sets for a meager $25 a week—hardly the path to millionaire status they’d envisioned. Undeterred, they saved enough to buy the 750-seat Mission theater 20 miles from LA, rebranding it as the Beacon and adding a snack bar.
But timing is everything: the 1930 opening coincided with the Great Depression. Bills piled up; they even buried silver in their backyard as a financial failsafe against foreclosure. After seven years of financial struggles, they sold the Beacon and pivoted—this time to food.
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