McDonald’s Mystery: The Dark History and Forgotten Legacy Of Everyone’s Beloved Burger Joint
The Business Of Food
Inheriting a culinary legacy from their family’s patriarch, Patrick—who once ran a food stand called The Airdrome—Richard, and Maurice opened their first quasi-official restaurant in San Bernardino in 1940, carrying their family name. Dubbed “McDonald’s Famous Barbecue,” it initially only focused on traditional barbecue offerings.
The brothers weren’t novices in the food business; they had previously operated a hot dog stand. Yet, after some years in the barbecue business, they stumbled upon a realization that would come to define their venture and, in doing so, set the stage for the birth of the McDonald’s empire as we know it today.
Next: Giving the people what they wanted.
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