McDonald’s Mystery: The Dark History and Forgotten Legacy Of Everyone’s Beloved Burger Joint
The Hotseller
What was this realization that dawned on them? A simple observation was that hamburgers were their top sellers. In 1948, they revamped their carhop barbecue drive-in, focusing now on burgers, milkshakes, fries, and apple pies. But what really distinguished McDonald’s wasn’t the menu offerings; it was their revolutionary approach to fast food.
They undercut lower-priced competitors and shook up industry norms by forgoing waitstaff completely. This lean, cost-effective model would redefine their business and set the standard for the fast-food industry, establishing McDonald’s as a trailblazer in a rather crowded market of fast-food providers.
Next: Looking forward to going bigger.
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